SEO (search engine optimization) is the process of improving both on-page and off-page factors to increase a webpage’s authority and relevancy for a given search term for the purpose of ranking well in the Google search results.
In plain English, our SEO services will help your company to show up prominently in the Google search results for the search terms that are most important to your business.
We begin our SEO process by focusing on structural issues that may make it difficult for Google (and other search engines) to understand the content of your website. This step is essential, because it is nearly impossible to rank well in the search results if Google doesn’t know what your page is about. We also seek out and resolve any usability issues that my harm your site’s ability to rank well, such as 404 errors, high bounce rates, low click-through rates, etc.
Next, we perform extensive keyword research to discover which potential keywords have the highest search volume, and within that list, which keywords present the greatest opportunity to drive traffic to your website.
At this point, your website’s content will be rewritten to include the keywords (and their variations) for which we’d like each page to rank. These keywords are not included randomly but instead are organically included in the places on each page where they will have the maximum impact.
After your pages have been optimized, we shift our focus to improving your website’s authority. Google determines how authoritative a website is on a particular topic based on the quantity and quality of the websites that link to it.
Even the most perfectly optimized pages will have trouble ranking without being linked to by highly-relevant, high-authority links from respected websites. When a website links to yours, it is essentially “vouching” for the quality of your content, increasing the chances that Google will want to show your content to others.
We create content specifically to attract links from high-authority websites and perform all necessary outreach to secure these links for your website. Consistent, natural link acquisition is essential for organic growth.
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